We are looking for an experienced Google Ads Manager with at least 3 years of hands-on experience managing and optimizing paid search campaigns for businesses.
Responsibilities- Create, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Remarketing.
- Conduct keyword research and build well-structured campaigns based on search intent.
- Write and test high-converting ad copy.
- Monitor and optimize budgets, bids, keywords, search terms, and audiences.
- Improve key metrics including CPC, CTR, conversion rate, CPA/CPL, and ROAS.
- Set up and troubleshoot conversion tracking using Google Ads, GA4, and Google Tag Manager.
- Analyze Search Terms Reports and regularly add negative keywords.
- Perform A/B testing of ads, landing pages, bidding strategies, and campaign structures.
- Identify underperforming campaigns and implement strategies to improve results.
- Prepare clear performance reports and communicate campaign insights.
- Manage multiple client accounts while meeting performance targets and deadlines.
- Stay updated with Google Ads policies, platform changes, and new features.
Requirements- Minimum 3 years of proven Google Ads experience.
- Strong experience managing lead generation campaigns, preferably for local/service-based businesses.
- Strong understanding of Google Ads campaign structure, keyword match types, bidding strategies, Quality Score, and conversion optimization.
- Experience with Google Tag Manager and GA4.
- Ability to analyze campaign data and make decisions based on performance.
- Experience managing meaningful monthly advertising budgets.
- Strong attention to detail and ability to identify wasted ad spend.
- Good written English and communication skills.
- Ability to work independently and manage multiple accounts.
Preferred Skills- Experience with Local Services Ads.
- Experience with call tracking and call-based campaigns.
- Landing page and conversion rate optimization knowledge.
- Experience with Google Ads Editor.
- Experience working with industries such as moving, towing, home services, legal, healthcare, or other local businesses.