Job Details - Find Your Perfect Career Opportunity

Connect the Clinics

https://connecttheclinics.com

About the Role

We are looking for an experienced Google Ads Manager with at least 3 years of hands-on experience managing and optimizing paid search campaigns for businesses.

Responsibilities
  • Create, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Remarketing.
  • Conduct keyword research and build well-structured campaigns based on search intent.
  • Write and test high-converting ad copy.
  • Monitor and optimize budgets, bids, keywords, search terms, and audiences.
  • Improve key metrics including CPC, CTR, conversion rate, CPA/CPL, and ROAS.
  • Set up and troubleshoot conversion tracking using Google Ads, GA4, and Google Tag Manager.
  • Analyze Search Terms Reports and regularly add negative keywords.
  • Perform A/B testing of ads, landing pages, bidding strategies, and campaign structures.
  • Identify underperforming campaigns and implement strategies to improve results.
  • Prepare clear performance reports and communicate campaign insights.
  • Manage multiple client accounts while meeting performance targets and deadlines.
  • Stay updated with Google Ads policies, platform changes, and new features.
Requirements
  • Minimum 3 years of proven Google Ads experience.
  • Strong experience managing lead generation campaigns, preferably for local/service-based businesses.
  • Strong understanding of Google Ads campaign structure, keyword match types, bidding strategies, Quality Score, and conversion optimization.
  • Experience with Google Tag Manager and GA4.
  • Ability to analyze campaign data and make decisions based on performance.
  • Experience managing meaningful monthly advertising budgets.
  • Strong attention to detail and ability to identify wasted ad spend.
  • Good written English and communication skills.
  • Ability to work independently and manage multiple accounts.
Preferred Skills
  • Experience with Local Services Ads.
  • Experience with call tracking and call-based campaigns.
  • Landing page and conversion rate optimization knowledge.
  • Experience with Google Ads Editor.
  • Experience working with industries such as moving, towing, home services, legal, healthcare, or other local businesses.