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KEY RESPONSIBILITIES:

• Drive product-led visibility through strategic PR seeding, media outreach, and curated media drops.
• Plan and execute high-impact media engagements, walkthroughs, events, and brand interactions.
• Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional media.
• Manage PR calendars for Lifestyle & Corporate, campaign timelines, and reporting with strong adherence to TATs.
• Track and analyse media coverage, share of voice, sentiment, and campaign performance.
• Support crisis communication planning and real-time issue management.
• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations, and speaking opportunities.
• Plan and execute LinkedIn marketing initiatives including corporate updates, thought leadership, and campaign visibility.
• Develop key industry narratives, media angles, and communication frameworks.
• Work closely with senior leadership for strategic messaging and external communication.
• Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability, and the brand’s larger vision and mission.
• Build compelling storytelling narratives that strengthen brand identity and emotional consumer connect.
• Develop communication frameworks for campaigns, launches, cultural moments, and brand-led initiatives.
• Ensure consistent articulation of brand values across media, content, leadership communication, and marketing channels.
• Work closely with internal stakeholders to bring forward stories around craftsmanship, communities, and brand purpose.
• Develop and execute content marketing strategies aligned with brand and business goals.
• Coordinate with internal teams and external agencies for content creation and amplification.
• Maintain consistency in tone, messaging, and brand positioning across channels.

Years of Experience: 7-8 years of experience in Lifestyle PR, and Corporate Communications

Bachelor’s/Masters: Marketing Communication, Journalism or related field from a premier college

Knowledge & Skills:

• Strong media relations with editors and senior journalists.
• Excellent writing, editing, and storytelling abilities.
• Strong understanding of content marketing, SEO, and GEO optimisation.
• Experience in corporate communications and thought leadership positioning.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong presentation, coordination, and project management skills.
• Data-driven mindset with experience in reporting and performance tracking.
• Excellent networking and relationship-building skills across diverse industries.
• Proficient in crisis management and strategic reputation recovery.
• Deep understanding of the nuances between Lifestyle and Corporate PR, with the agility to manage both simultaneously.