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Binocs Labs Private Limited Industry: B2B SaaS | Location: Bangalore (WFO) | Experience: 2+ years

We're looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If you're a full-stack marketer with a bias for execution and a love for building from 0 to 1, you'll thrive in this role.

What You'll Work On:

You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority: 1. SEO & Organic Discovery: - Plan and execute an SEO strategy for inbound growth - Use AI/LLMs for content ideation, clustering, and optimization

2. SEM (Performance Marketing): - Manage Google Ads focused on competitor and category keywords - Continuously optimize for CAC, conversion rate, and pipeline velocity

3. Social & Community Marketing (Organic): - Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities - Monitor relevant conversations and plug in value-added content

4. Content & Thought Leadership: - Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers - Collaborate with internal experts for founder-led content and external contributors for co-marketing

5. Email Marketing & Drip Campaigns: - Build and segment ICP contact lists - Run high-conversion nurture campaigns using tools like HubSpot, Customer.io, or similar

6. Events & Webinars: - Research relevant global SaaS events for brand participation - Plan, host, and promote webinars with industry voices and prospects

7. Paid Partnerships & Media Buying: - Identify high-intent platforms (newsletters, SaaS blogs, marketplaces) - Run paid placements and co-branded content for lead generation

What Were Looking For:

- 2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles) - Strong understanding of the SaaS buyer journey and funnel metrics - Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs - Excellent written communication and copywriting skills - Commercial mindset with comfort working with data and targets - Bonus: Runs a personal blog, newsletter, or active LinkedIn/Twitter presence - Education from Tier I / Tier II colleges preferred