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Growth Content Strategist

Location: HSR Layout, Bangalore

Experience: 1-3 years in content strategy, D2C marketing, or scriptwriting for digital campaigns

Role Overview:

We’re looking for a Growth Content Strategist who can bridge the gap between creative storytelling and performance marketing. You’ll be responsible for crafting compelling scripts and content ideas that drive conversions, educate customers about our products (like progressive and Blu-Cut lenses), and scale our UGC and influencer-led campaigns across Instagram and Facebook.

Key Responsibilities

● Script Development: Create scroll-stopping ad scripts for videos and reels — spanning both technical topics (progressive lenses, blue light protection, prescription types) and lifestyle narratives (eyewear styling, confidence, daily comfort).

● Content Strategy: Plan content hooks, angles, and messaging frameworks tailored for performance ads and brand moments.

● Influencer Coordination: Identify and collaborate with relevant content creators and UGC partners; share briefs, finalize scripts, and ensure brand consistency in delivery.

● Static + Video Assets: Develop copy and visuals direction for static posts, ad creatives, and landing pages.

● Performance Insights: Partner with marketing teams to analyze ad performance and refine messaging for higher engagement and conversion.

● Brand Voice Ownership: Maintain Eluno’s premium yet relatable tone across all storytelling touchpoints.

You’ll Thrive in This Role If You

● Have a sharp sense for what makes content click — strong hooks, emotional flow, and product positioning.

● Understand both direct-response and brand-building principles in digital content.

● Enjoy understanding technical topics (like lens types or coatings) and translating them into engaging, easy-to-understand stories.

● Can manage multiple creators and projects while upholding creative quality.

● Are comfortable experimenting with UGC trends, ad formats, and short-form storytelling.

Requirements

● 1–3 years of experience in content strategy, copywriting, or creative direction (preferably in D2C, eyewear, beauty, or lifestyle brands).

● Proven experience scripting for short-form video ads or influencer content.

● Understanding of Meta/Instagram ad ecosystems and what drives creative performance.

● Strong communication and project management skills.

● A creative portfolio demonstrating storytelling and campaign impact.

Bonus Points For

● Experience working with creators or influencer networks.

● Familiarity with eCommerce brands or fashion/lifestyle storytelling.

● Background in performance marketing or creative optimization.