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The Pay Per Click (PPC) Specialist role is a full-time, on-site position based at iQuinceSoft’s office in Mathura. The person in this role will plan, create, and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and social media ad networks. Daily responsibilities include keyword research, audience targeting, ad copy creation, bid and budget management, and ongoing optimization to improve click-through rates, conversions, and return on ad spend. The role involves monitoring performance metrics, preparing regular reports, coordinating with the digital marketing and design teams, and staying current with platform updates and best practices. The PPC Specialist will also contribute to broader marketing strategies, ensuring paid campaigns align with client goals and brand guidelines.

Qualifications

• Strong PPC skills, including campaign setup, keyword research, bid management, and performance optimization across major ad platforms.
• Experience with digital marketing practices such as SEO basics, landing page optimization, and conversion rate optimization.
• Ability to analyze data using analytics tools, interpret campaign metrics, and prepare clear performance reports.
• Proficiency in writing and refining ad copy, and collaborating with designers to develop effective creatives.
• Solid understanding of audience segmentation, remarketing strategies, and funnel-based advertising approaches.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
• Strong attention to detail, time management skills, and the ability to work collaboratively in an on-site team environment.
• Prior experience in an agency or multi-client setting, and familiarity with international markets, is an advantage.