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The Senior Manager – Social media & Content will lead The Leela's social media strategy and content ecosystem, driving the brand's digital presence, guest engagement, and luxury storytelling across all digital platforms. The role is responsible for developing and executing a best-in-class content strategy that showcases The Leela's iconic palaces, hotels, culinary experiences, wellness offerings, cultural experiences, and guest journeys. The incumbent will oversee content planning, creative development, influencer collaborations, social media campaigns, community engagement, and performance analytics to strengthen brand awareness and drive commercial outcomes. Working closely with Brand Communications, Digital Marketing, CRM, hotel marketing teams, creative agencies, photographers, videographers, and content creators, the role will ensure a consistent and aspirational brand presence across all consumer touchpoints.

• Social Media Strategy
  • Develop and execute an integrated social media strategy aligned with The Leela's brand positioning and commercial objectives.
  • Build annual and quarterly social media calendars across all hotels, restaurants, wellness, weddings, celebrations, and brand campaigns.
  • Drive audience growth, engagement, and brand advocacy across Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, and emerging digital platforms.
  • Identify new content formats and platform innovations to strengthen brand visibility.
• Content Strategy and Luxury Storytelling
  • Lead the development of compelling editorial and visual content that reflects The Leela's luxury positioning and Indian hospitality heritage.
  • Create content strategies across: Luxury travel, Culinary experiences, Wellness & Spa, Weddings & Celebrations, Destination storytelling, Guest experiences, Sustainability initiatives, Employee stories, Brand partnerships.
  • Ensure consistency in tone of voice, visual identity, and storytelling across all channels.
• Creative Content Development
  • Manage end-to-end content production including photography, videography, reels, short-form videos, blogs, editorial articles, and campaign assets.
  • Lead content shoots in collaboration with hotels, creative agencies, production houses, photographers, and filmmakers.
  • Oversee copywriting and creative development to ensure alignment with luxury brand standards.
  • Maintain a centralized content repository and digital asset library.
• Influencer and Creator Partnerships
  • Develop and execute influencer marketing strategies to enhance brand awareness and engagement.
  • Build relationships with luxury travel creators, lifestyle influencers, chefs, wellness experts, celebrities, and media personalities.
  • Evaluate influencer performance, campaign effectiveness, and ROI.
  • Ensure all influencer collaborations align with The Leela's premium brand positioning.
• Campaign Planning and Integrated Marketing
  • Partner with Brand Communications, Digital Marketing, CRM, Revenue Management, and hotel teams to develop integrated campaigns supporting: Hotel openings, Seasonal campaigns, Festivals, Weddings, Restaurants & Bars, Wellness, Staycation offers, Luxury experiences, Brand partnerships.
  • Ensure seamless execution across owned, earned, and paid channels.
  • Oversee engagement across all social media platforms.
  • Develop response frameworks for guest interactions, reviews, comments, and direct messages.
  • Partner with Operations and Guest Experience teams to ensure timely and appropriate responses.
  • Monitor online reputation and escalate guest concerns when required.
• Agency and Stakeholder Management
  • Manage creative agencies, social media agencies, content creators, photographers, videographers, and freelance talent.
  • Collaborate closely with hotel marketing teams to ensure consistent brand execution across all properties.
  • Manage content budgets, production timelines, and campaign execution.

Qualifications & Experience

• Bachelor’s degree in marketing, Mass Communication, Journalism, Digital Media, Advertising, Hospitality Management, English Literature, or a related discipline.
• MBA in Marketing, Digital Marketing, Brand Management, Hospitality Management, or Mass Communication from a reputed institution is preferred.
• Professional certifications in Digital Marketing, Social Media Strategy, Content Marketing, Google Analytics, Meta Blueprint, or Adobe Creative Suite will be an added advantage.
• 8–10 years of experience in social media, Digital Content, Brand Marketing, Content Strategy, or Digital Communications.
• Minimum 3–5 years in a leadership role managing content strategy and social media for luxury hospitality, travel, luxury retail, lifestyle, or premium consumer brands.
• Proven experience leading integrated content campaigns, influencer marketing programmes, and multi-platform social media strategies.