Job Details - Find Your Perfect Career Opportunity

The incumbent will be responsible for planning and executing integrated brand and marketing communication initiatives to strengthen Godrej Properties' brand equity and ensure a consistent brand experience across customer touchpoints. The role will drive brand storytelling through impactful campaigns, social media, digital content, films, marketing collaterals, and on-ground activations while collaborating with internal stakeholders and external agencies to deliver compelling brand experiences.

Roles & Responsibilities

• Social Media & Brand Assets
  • Drive Godrej Properties' brand narrative through ATL/BTL across owned channels through impactful visual storytelling.
  • Conceptualize and manage brand assets including AVs, brand films, project videos, customer testimonials, leadership communication, newsletters, and social media content.
  • Ensure consistency in messaging, visual identity, and brand guidelines across all marketing collaterals.
• Content Economy & Influencer Collaborations
  • Build and manage the brand's content ecosystem to amplify reach and shape consumer perception.
  • Identify, onboard, and manage influencer and creator partnerships aligned with the brand strategy.
  • Develop integrated content campaigns that drive engagement, brand affinity, and thought leadership across digital platforms.
• Online Reputation Management (ORM)
  • Monitor brand conversations and sentiment across social media, review platforms, and digital channels.
  • Work with ORM agencies to manage customer conversations, ensure timely issue resolution, and mitigate reputation risks.
  • Generate insights from digital chatter to strengthen brand perception and improve customer experience.
• Brand Experiences
  • Create consistent and immersive brand experiences across sales offices and customer touchpoints.
  • Conceptualize and execute activations, and milestone events that reinforce the Godrej Properties brand.
• Agency & Stakeholder Management
  • Manage creative, digital, PR, ORM, production, and event agencies to ensure high-quality and timely execution.
  • Collaborate with Sales, CRM, Design, Product, Digital, and Zonal Marketing teams to deliver integrated marketing initiatives.

Who We Are Looking For :

• Qualification:
  • MBA/Postgraduate in Marketing, Brand Management, Mass Communication, or a related field.
  • 1-3 years of experience in brand management, marketing communications, or integrated marketing.
  • Experience managing brand campaigns, social media, content creation, and marketing collaterals.
  • Hands-on experience with brand films, digital content, and agency management.
  • Strong project management, stakeholder management, communication, and analytical skills.