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Job Title: Marketing Manager – Acquisition, Admissions & Brand Growth (Intelli Education/Preschool)

Role Summary

Lead the marketing, admissions, and brand growth function for one of India's largest preschool networks. Drive student and franchise acquisition, strengthen brand visibility, own customer-facing digital platforms, and build data-driven systems that enable business growth across 500+ preschool centres.

Key Responsibilities

• Develop and execute integrated marketing strategies to drive enquiries, admissions, and revenue growth across.
• Own the complete admissions acquisition funnel by monitoring lead generation, conversion performance, campaign ROI, and centre-wise growth metrics.
• Plan and execute franchise acquisition campaigns while partnering with the Sales team to build and strengthen the franchise partner network.
• Define and govern brand identity, communication, and design guidelines across 500+ preschools, ensuring consistency across all marketing and creative assets.
• Lead creative strategy and campaign execution for national, regional, and centre-level marketing initiatives.
• Own and continuously enhance the website, mobile app, and customer-facing digital platforms to improve user experience and business outcomes.
• Own the backend ecosystem supporting Sales and Admissions, including systems, workflows, automations, and process improvements to enable operational excellence.
• Champion a data-driven culture by building business dashboards, analysing performance metrics, translating insights into actionable strategies, and driving execution with cross-functional teams.
• Partner with Technology, Academics, Sales, Operations, and Business teams to deliver scalable marketing initiatives and digital projects.

Ideal Candidate

• 5-7 years of experience in Marketing, Brand Marketing, Admissions Marketing, or Business Growth.
• Proven experience in customer acquisition, franchise marketing, digital marketing (WhatsApp and Facebook), and brand management.
• Strong understanding of websites, apps, marketing technology, dashboards, and business analytics.
• Demonstrated ability to lead cross-functional projects involving Marketing, Sales, Technology, and Operations.
• Highly analytical with strong project management, stakeholder management, and execution capabilities.
• Experience in Education, EdTech, Retail, Consumer Internet, or multi-location businesses is preferred.