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This is a full-time, on-site PPC Specialist role based in Mathura, Uttar Pradesh. The PPC Specialist will plan, build, and optimize pay-per-click campaigns across platforms such as Google Ads, Bing, and social media advertising networks. Responsibilities include conducting keyword research, structuring campaigns and ad groups, writing and testing ad copy, managing bids and budgets, and monitoring performance in alignment with client goals. The role involves analyzing campaign data using web analytics and ad platform dashboards, preparing performance reports, and recommending data-driven optimizations. The PPC Specialist will collaborate closely with digital marketing, design, and content teams to ensure landing pages and campaigns are aligned for maximum conversion and ROI.

Qualifications

• Strong Digital Marketing and Online Marketing skills, with hands-on experience managing PPC campaigns across multiple platforms.
• Knowledge of Social Media Marketing to support paid campaigns on channels such as Facebook, Instagram, LinkedIn, or similar platforms.
• Proficiency in Web Analytics tools (e.g., Google Analytics, Google Tag Manager) for tracking, measurement, and performance optimization.
• Effective Communication skills for collaborating with internal teams, presenting reports, and explaining campaign insights to stakeholders.
• Experience with keyword research, A/B testing, conversion rate optimization, and landing page performance improvement.
• Ability to interpret data, work with spreadsheets, and make informed, results-oriented decisions.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
• Previous experience in an agency or multi-client environment is an advantage.