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As a Specialist at StayVista, you will be responsible for driving on-ground and digital brand growth for StayVista across South India, while localizing the national marketing strategy to suit city-level demand. You will be responsible for capturing city-led demand and ensuring properties remain top-of-mind through local events, influencer collaborations, partnerships, and high-quality regional content. Additionally, you will be responsible for building strong local networks and driving regional awareness, engagement, and bookings.

Drive consistent regional marketing output, including influencer and digital collaborations, community and sports tie-ups, restaurant partnerships, creation of content assets, and maintaining an active regional social media presence. Execute regional marketing plans aligned with central campaigns and leverage local travel triggers like long weekends, school breaks, and festivals. Drive demand from key source cities to Southern property clusters. Identify and onboard regional influencers and execute monthly collaborations as per brand guidelines. Build and maintain a strong repeat creator network. Execute digital collaborations with local brands, communities, and platforms, focusing on high visibility. Partner with premium lifestyle brands (sports, auto, alcobev, wellness) for on-ground activations. Manage monthly experience-led events (e.g., tournaments, clubs) to drive group bookings and repeat engagement. Identify and collaborate with premium restaurants, chefs, and F&B brands to enable curated villa dining experiences. Visit properties to create high-quality Reels and Stories aligned with brand aesthetics. Support performance marketing with content inputs. Identify local demand opportunities across corporate partnerships, group getaways, micro-events, and co-working. Drive regional awareness, engagement, and booking intent.

2–3 years of experience in influencer marketing, partnerships, or social media. Strong local network and cultural understanding. Comfortable with on-ground execution and coordination. Basic content creation skills preferred.

Bonus Points - These are non-essential, but a bonus if you have them! Prior experience in scaling regional marketing campaigns that directly drove measurable bookings or revenue growth in the hospitality, travel, or lifestyle sector.