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Brainwire Analytics

https://brainwireanalytics.com

Q-Commerce Ads Manager

Agency Job via JusRecruit

Kochi
Full time
Undisclosed

About the Role

We're looking for a Q-Commerce Ads Manager to own our paid media presence across quick commerce platforms (Blinkit, Zepto, Instamart, BigBasket, etc.) — driving visibility, conversion, and profitable growth on India's fastest-growing retail channel.

Key Responsibilities
  • Plan, execute, and optimise sponsored listings, banners, and search ads across q-commerce platforms
  • Manage budgets and bids to hit ROAS, ACOS, and share-of-voice targets
  • Optimise listings/keywords for organic + paid discoverability
  • Track performance (ROAS, CAC, MER, contribution margin) and build regular reporting dashboards
  • Coordinate promotions, deal days, and new SKU launches with platform account managers
  • Balance spend across q-commerce, Meta/Google, and offline using blended CAC, not siloed ROAS
  • Monitor competitor pricing and share-of-shelf; coordinate creatives with design team
Requirements
  • 2–5 years in performance marketing or category management, with hands-on q-commerce ads experience
  • Strong grasp of ROAS, ACOS, CAC, MER, contribution margin
  • Comfortable with platform dashboards and Excel/Sheets reporting
  • D2C/FMCG background preferred; analytical, stakeholder-savvy