Paid Media Executive

Company: Inspire Global Ventures (IGV)

Location: Ranchi, Jharkhand

Work Mode: In-House

Employment Type: Full-time

Experience: Minimum 6 months

Salary: ₹10,000 – ₹15,000 per month

About Inspire Global Ventures (IGV)

Inspire Global Ventures (IGV) is a fast-growing digital commerce company building performance-driven brands for a global audience. Meta Ads is a core growth channel for our brands, and consistent ROAS, structured scaling, and strong execution are critical as we manage multiple ad accounts across markets. We are looking for a motivated and performance-driven Paid Media Executive who can manage paid advertising campaigns, monitor performance, and contribute to the growth and scaling of our brands.

About the Role

We are looking for a Meta Ads Executive with hands-on experience in managing and optimizing Facebook and Instagram advertising campaigns. The ideal candidate should understand Meta Ads structure, audience targeting, campaign optimization, tracking, and performance analysis.

Key Responsibilities

• Manage Meta Ads campaigns across Campaign → Ad Set → Ad structure.
• Understand and work with different campaign objectives.
• Create and manage Custom Audiences and Lookalike Audiences.
• Set up and optimize retargeting campaigns.
• Work on interest and behavior-based targeting.
• Manage and optimize ad placements.
• Conduct creative testing and analyze performance.
• Understand and utilize relevant Advantage+ features.
• Monitor and understand Meta Pixel tracking.
• Have a conceptual understanding of Conversions API (CAPI).
• Monitor key performance metrics including Frequency, CPM, CTR, CPC, CPA, and ROAS.
• Identify performance issues and implement optimization strategies.

Performance Diagnosis

You should be able to investigate situations such as: “CTR is good, but conversions are poor.” Possible areas to evaluate include:

• Landing page
• Offer
• Tracking setup
• Audience quality
• Conversion event
• Page speed
• Message and ad-to-page match

Requirements

• Minimum 6 months of hands-on experience with Meta Ads.
• Good understanding of Facebook Ads Manager.
• Knowledge of campaign setup, audience targeting, retargeting, and optimization.
• Ability to analyze campaign performance and troubleshoot conversion issues.
• Strong analytical and problem-solving skills.
• Understanding of performance marketing metrics.